communication services

The communications group at Iowa State University’s Center for Transportation Research and Education (CTRE) serves organizations on and off campus, working closely with every client to determine the most effective approach for each print or online publication.

We can manage your project from beginning to end, or we can provide a specific service, like copyediting or Section 508 compliance (communications accessibility for people with disabilities). Download a brochure:

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Many services

A variety of products

Sample projects

Products with an asterisk (*) won an award from the Society for Technical Communication.

Product Services Client
Identity system: letterhead, business card, website (print on 11 x 17, 7 mb pdf); see how CTRE's logo changes depending on the program it's appearing with Designed integrated identity system with particular attention to ISU style. CTRE
Poster (Task 15) (miniature version, 123 kb jpg; original: 22 in. x 35 in.) Designed a poster to highlight /summarize the project’s goals and key points. Federal Highway Administration
Poster: Art is science made clear (miniature version, 1.7 mb; original: 35" x 96") Selected photos and quotations, designed and layed out, had laminated. Was displayed at 2005 Des Moines Art Festival. Bridge Engineering Center
Graduate recruitment brochures:
sample from environmental engineering program (2.6 mb pdf)
Designed page layouts that focus on readability and ease of use and wrote compelling copy to boost graduate recruitment. Designed for color copying. Department of Civil, Construction, and Environmental Engineering
CTRE brochure (1 mb pdf) Designed for two-sided color copying on 11" x 17" with 8.5" x 11" insert. CTRE
Communications plan (29 kb pdf) Developed plan and put pieces into effect Aurora consortium
Technology transfer summaries: * 4-page sample (323 kb pdf) Wrote and designed two- to four-page summaries based on completed research. Partnership for Geotechnical Advancement
Special report: * The First Five Years, March 2000–April 2005, the PCC Center at Iowa State University (947 kb pdf) Wrote and designed this special "annual" report. PCC Center
Manual: Iowa Traffic Control Devices and Pavement Markings: A Manual for Cities and Counties (7.2 mb pdf)
Edited text, worked with freelance illustrator, designed and layed out. Iowa Highway Research Board
Technical article: * "Go Light with the Salt, Please: Developing Information Systems for Winter Roadway Safety" (1.8 mb pdf, off site) Wrote and submitted to national magazine (TR News), published in the January–February 2004 issue. Aurora consortium
Training materials: * English and Spanish terms for concrete paving workers (313 kb pdf)
Designed for field use. Color offset print job with gate fold, laminated. Center for Portland Cement Concrete Pavement Technology
Newsletter: Technology News
(499 kb pdf)
Bimonthly, 12-page newsletter edited for local transportation agencies (ongoing). Iowa Local Technical Assistance Program
E-Newsletter: * CTRE en route
Transitioned print newsletter to email- and web-based newsletter; designed website for current and archived issues; developed email list for distribution of headlines and blurbs; edit/publish biannually (ongoing). CTRE
Web site redesign: CP Tech Center

Redesigned the look and reorganized some content when PCC Center became the National Concrete Pavement Technology Center. National Concrete Pavement Technology Center
Website development: CTRE/CCEE Transportation-Related Calendar of Events Developed interactive, database-driven website that displays upcoming events, including links to further information and online registration. Department of Civil, Construction, and Environmental Engineering and CTRE
Web application development: * Iowa Produce Market Potential Calculator Developed an online form and graphic display. Leopold Center for Sustainable Agriculture
Web marketing: * CTRE research Wrote and edited the content on CTRE's main research page to facilitate users' search for project infromation CTRE

Award-winning projects

Several of our websites, technology transfer summaries, reports, newsletters, articles, and other product have won awards from the Society for Technical Communication and other competitions. Some are noted above. The rest are listed here:

In 2005

In 2004

A few of our clients

Off campus

On campus


Tell us about your communications need, and we will offer a proposal with a realistic and reasonable production schedule and cost estimate.

Communications staff time is based on the following rates:
On-campus clients: $40/hour
Off-campus clients: $40/hour plus a percentage for overhead

We work with clients on a contract basis.


For more information or a free consultation/estimate, contact Marcia Brink, CTRE's communications manager, 515-294-9480,

Friendly, professional staff

Marcia Brink, Communications Manager

Special expertise:

Favorite project: Technology News

"I like the practical nature of this periodical. I try to make technical information accessible and useful for road workers in Iowa's towns and counties."

Challenging project: Manual on Integrated Concrete Pavement Materials and Construction Practices

"I liked the challenge of finding new, more effective ways to show and tell the story of cement-water chemistry."

Years of professional experience: 13

Oksana Gieseman, Writer/Editor

Special expertise: Technical writing and editing

Years of professional experience: 3

Michele Regenold, Webmaster; Writer/Editor

Special expertise:

Favorite project: Editing Go! magazine

"Figuring out how to write about technical subjects like a snowplow simulator and making it appealing to teens and young adult is so much fun."

Challenging project: Developing an interactive website through which authors and reviewers submitted, shared, reviewed, and revised papers for an international conference and proceedings

"I enjoy learning new skills and this project helped me learn more sophisticated web and database programming."

Years of professional experience: 11

Mina Shin, Graphic Designer

Special expertise:

Years of professional experience: 2

Alison Weidemann, Graphic Designer

Special expertise:

Favorite project: Re-vamping CTRE’s look

"From the first week that I started at CTRE, I have been working to find ways for our publications to have a more unified look. That might sound easy, but the truth is this center grows on a monthly basis, and each center/program has its own look. There are currently nine centers/programs, and several other start-up programs in the works. The identity system that we have created will help show the relationship each program has to Iowa State, and to the other programs here at CTRE."

Challenging project: The Concrete Pavement Roadmap (Long-Term Plan for Concrete Pavement Research and Technology)

"The CP Roadmap required our group to envision future concrete pavement practices, techniques, and machinery. As we worked together with the final illustrations, my goal was to develop graphics that looked modern enough to lead the viewers into new ways of thinking, without going so far out that it lost credibility or became unbelievable."

Years of professional experience: 3


CTRE is an Iowa State University center, administered by the Institute for Transportation.

Address: 2711 S. Loop Drive, Suite 4700, Ames, IA 50010-8664

Phone: 515-294-8103
FAX: 515-294-0467


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