CTRE is an Iowa State University center, administered by the Institute for Transportation.

Address: 2711 S. Loop Drive, Suite 4700, Ames, IA 50010-8664

Phone: 515-294-8103
FAX: 515-294-0467

Website: www.ctre.iastate.edu/

Iowa State University--Becoming the Best

Food Product Demand Mapping


Principal investigators:

Co-principal investigator:

Project status


Start date: 01/16/07
End date: 01/31/08



About the research


Refine the beta version of the Iowa Produce Market Potential Calculator and develop it into a web-based tool from recommendations received from an advisory committee assembled in cooperation with the Leopold Center for Sustainable Agriculture. Develop a second market sizing (i.e., demand only) calculator for the range of food products listed by USDA/ERS, which includes meats, dairy, and other products.