CTRE is an Iowa State University center, administered by the Institute for Transportation.

Address: 2711 S. Loop Drive, Suite 4700, Ames, IA 50010-8664

Phone: 515-294-8103
FAX: 515-294-0467

Website: www.ctre.iastate.edu/

Iowa State University--Becoming the Best

Iowa Produce Market Potential Calculator

Researcher(s)

Principal investigator:

Co-principal investigator:

Project status

Completed

Start date: 01/01/05
End date: 10/31/05

Project webpage: http://www.leopold.iastate.edu/research/calculator/home.htm

Sponsor(s)/partner(s)

Sponsor(s): Leopold Center for Sustainable Agriculture

About the research

Abstract: This calculator was designed to help users determine expanding markets in Iowa if consumers ate more locally grown fresh fruits and vegetables rather than produce from conventional sources outside the state.

The calculator is unique because users easily can compare what Iowans eat (based on national per capita consumption data) to what Iowa farmers produce (based on U.S. Agriculture Census information).

The calculator includes information about 37 fruit and vegetables currently grown in Iowa. Consumption (demand) and supply (production) can be expressed in a number of weight-based units: pounds, bushels, pick-up truck or semi-truck load, yield per acre and retail value. Information can be calculated for the entire state, an individual county or group of counties.