Food Product Demand Mapping

Project Details
STATUS

Completed

START DATE

01/16/07

END DATE

01/31/08

RESEARCH CENTERS InTrans, CTRE
SPONSORS

Iowa Department of Natural Resources
Leopold Center for Sustainable Agriculture

Researchers
Principal Investigator
David Plazak

Associate Director for Policy

Co-Principal Investigator
Randy Boeckenstedt

Transportation Research Specialist

About the research

Refine the beta version of the Iowa Produce Market Potential Calculator and develop it into a web-based tool from recommendations received from an advisory committee assembled in cooperation with the Leopold Center for Sustainable Agriculture. Develop a second market sizing (i.e., demand only) calculator for the range of food products listed by USDA/ERS, which includes meats, dairy, and other products.

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